Tiger of Sweden was founded 1903 with a heritage for tailoring in the Swedish town Uddevalla, by the tailors Markus Schwartzman and Hjalmar Nordström. The headquaters being located in the beautiful and picturesque location in Stockholm. It is a classical menswear brand. For more than a century Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves Tiger of Sweden began during the 1990s to develop suits attractive to the young and trendy inner-city crowd. The website link for the following 

Its line of products include clothes, shoes and spectacles. Tiger of Sweden is sold across Europe, South Africa and in Canada. The Silver Label is the more fashion forward or directional product and is quite limited in distribution. The Black Label is styled for a slimmer fashion conscious male.

Tiger of Sweden has three main brands: Men, Women & Jeans Collection.

The company was sold to the Danish clothing company IC Group in 2003

In November 2019, Tiger of Sweden appointed Linda Dauriz as its new CEO, who previously worked for Hugo Boss
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Sweden
Gothenburg
Stockholm
Malmö
Sundsvall
Umeå
Uppsala
Denmark
Copenhagen
Århus
Norway
Oslo
Bergen
Trondheim
Finland
Helsinki
Canada
Montreal
Toronto
Germany
Berlin
Düsseldorf
South Africa
Johannesburg
Cape Town
United Kingdom
London.

Their heritage is one of humble beginnings, growth and unforeseen obstacles. It's about kneeling — when faced with the likelihood of extinction — and of rising from the ashes to reinvent an entire industry. Explore an old company with a rich history.

The fashion industry needs to undergo a fundamental and radical transition in order to start offering products that are sustainable at heart. At Tiger of Sweden, we are committed to taking an active role in this transformation, by working in line with the United Nations Sustainable Development Goal 12 - Sustainable Consumption and Production. Hand in hand with this, we aim to have completed the shift to 100% preferred fibres in all our garments by 2030.

Multiple steps will need to be taken in order to reach this ambition. One important such step is to raise awareness of how materials and garments are produced, in order to fuel design decisions that drive the usage of preferred fibres. Another is to limit production waste and minimise the use of chemicals and water in the production of our fabrics and garments. In doing this, we are gradually taking on an increasing number of initiatives to decrease the environmental impact of our products. Read more about the initiatives below.
Initiatives
Preferred Fibre List

At Tiger of Sweden, we want to make sustainability a priority in relation to every single piece we create. This all starts with the raw materials used to create fabrics – in other words: the fibres. We have designed a preferred fibre list that enables our product team to make sustainable decisions when choosing materials. The preferred categories on the list include recycled fibres, organic fibres and fibres from certified sources. Our short term goal is to have 50% of all the fibres produced for our collections coming from our preferred fibre list by 2023. Due to the long lead times in the production phase, we expect to see the first significant shifts during 2020. The styles which has the fabric from these preferred fibres as majority are labelled as Responsible choice.

The fashion industry needs to undergo a fundamental and radical transition in order to start offering products that are sustainable at heart. At Tiger of Sweden, we are committed to taking an active role in this transformation, by working in line with the United Nations Sustainable Development Goal 12 - Sustainable Consumption and Production. Hand in hand with this, we aim to have completed the shift to 100% preferred fibres in all our garments by 2030.

Multiple steps will need to be taken in order to reach this ambition. One important such step is to raise awareness of how materials and garments are produced, in order to fuel design decisions that drive the usage of preferred fibres. Another is to limit production waste and minimise the use of chemicals and water in the production of our fabrics and garments. In doing this, we are gradually taking on an increasing number of initiatives to decrease the environmental impact of our products. Read more about the initiatives below.
Initiatives
Preferred Fibre List

At Tiger of Sweden, we want to make sustainability a priority in relation to every single piece we create. This all starts with the raw materials used to create fabrics – in other words: the fibres. We have designed a preferred fibre list that enables our product team to make sustainable decisions when choosing materials. The preferred categories on the list include recycled fibres, organic fibres and fibres from certified sources. Our short term goal is to have 50% of all the fibres produced for our collections coming from our preferred fibre list by 2023. Due to the long lead times in the production phase, we expect to see the first significant shifts during 2020. The styles which has the fabric from these preferred fibres as majority are labelled as Responsible choice.

The preferred fibre standard is developed as a guiding tool in sourcing materials and fibres, as well as in measuring our progress towards creating increasingly sustainable products. It is also an interactive tool that will be updated when necessary, for us to be up to date with the latest research and innovations in relation to fibres and production methods. As stated in our current focus areas and actions, we believe that the quality level always needs to be the first priority.

Lowering the quality-level of a garment is to us contradicting our entire journey towards becoming more sustainable. This as an unsold, un-used or low-quality garment is a complete waste of resources. Thus, we always have quality aspects top of mind when sourcing preferred fibres. We want our consumers to cherish the garments that we have created in the same way that we do. Find out more information about our preferred fibre standard here.

Animal Welfare

At Tiger of Sweden, we stand firm in our belief that production of any materials of animal origin, including wool and leather, needs to be done in a manner which pays respect to the lives and rights of farmed animals. Therefore, we are complying with the Fur Free Alliance conditions and support the Five Animal Freedoms Act, which was put together by the UK government in 1965.