DESIGNER NAME: Udit Khanna, Aditi Khanna, Ujjwal Khanna

ABOUT THE BRAND:  The trio Udit Khanna, his wife Aditi Khanna, and his brother Ujjwal Khanna launched the label Tilfi in 2016 with an aim to revive and preserve the handloom industry. Tilfi is a luxurious brand that gets its name from a kind of Banarisi weaving, where three meenakari yarns run continuously with none break. The brand has three ideologies that are Pure, Banaras, and Handloom. The brand aims at investing in the richness and heritage culture of Banaras' past and give its exquisite handcrafts a future. The brands' vision is to establish Banarsi handloom in its rightful place that is built on the foundation of exclusive craftsmanship, purity, culture, durability, and responsibility. In this new age world of fast fashion, the brand still believes in the concept of slow fashion and curates handcrafted products with care and affection for its consumers. Every piece is guaranteed of impeccable quality and lasting value. The brand has a blog on its website for creating awareness and imparting knowledge to their audience about the timeless styles, art, and culture, technicality, and intricacies involved in the craft that we need to uplift and preserve. Tilfi procures fine raw material from various production centers and the fabric is carefully weaved into a perfect exclusive garment. The brand has had a long-standing relationship with its craft community with whom they have continued to work for generations, and as such are responsible for their development and growth. They provide them with a safe work environment and fair wages.   

STARTED IN: 2016

USP/SPECIALISATION:  The brand celebrates craftsmanship and creativity in the age of mass production. Aims on revival of the Banarasi handloom.  

ONLINE PRESENCE: Tilfi.com   

OFFLINE PRESENCE: 
Flagship store- New Delhi
Other stores- Banaras 

CLOTHING TYPES OFFERED:  
Womenswear
Sarees
Lehengas
Dupattas
Suits 
Blouses 
Jackets
Dresses

COST OF OUTFITS: INR 9,000 - INR 1,50,000 (Approximately)

WORKING STYLE:  Tilfi focuses on innovation in the patterns, techniques, and styles to ensure they adapt to the newer markets. Uses pure handwoven fabrics from Banares for their collections.