Vitale Barberis Canonico is an Italian fabric mill established in the year of 1663, located about 50 miles north of Turin in the region of northern Biella. Francesco Vitale Barberis is the current creative director of Vitale Barberis Canonico. The company deals in luxurious fashion with the largest customer as Ermenegildo Zegna which is the Italian fabric mill and luxury menswear fashion house. Vitale Barberis Canonico has remained a family-owned business for 15 generations. Halfway through the nineteenth century, Giuseppe Barberis Canonico, followed the transformation in the industry and the trendsetter in the fashion business. Then according to statistics and numbers, it decided to increase production, collaborating with the Maurizio Sella Company, which had already entered into automatic production business and processes. Later on his son, also named Giuseppe, had the vision and aim to increase the number of machines the company was utilizing and rented out a wool mill which was situated in Flecchia. By the end of the 1800s, the company was utilizing no fewer than 800 spindles and 73 frames. The first mechanical frames arrived in 1868 and when it was done then all weaving, dyeing, brushing and threading activities were concentrated in the Pratrivero factory.

Between the years 1890 and 1906, the factory automated the processes like weaving and purchasing the best new frames available in Chemnitz (Saxony). The upcoming new century introduced a novel and precious resource and that was electricity, the boon to the industry in order to complete the work fast and in an efficient way. This made it possible for Giuseppe Barberis Canonico not only to establish a full-cycle factory in Pratrivero in the year 1910 but also to increase the production rate as well as the purchase. Then obviously the sales continued to increase, and the company inaugurated two more factories in the region of  Triverese. Big thanks to the high quality of the fabrics and the materials the company was producing. With the enhancement in production and customer, the company started to export successfully all over the world, not only in Europe, but also in countries like Americans, the British Raj, and even to China.

Thanks to strategic choices, a matured business mind of directors and technological advancements that improved not only product quality, sales more than doubled but also The Company consolidated its prestigious image in international markets. 

The international exports give a big boost to the company to be on the top of the market. Vitale's sons Alberto and Luciano took over the reins at Vitale Barberis Canonico by transforming their company into a publicly traded company. Alberto mainly focused on developing the technical as well as technological sector, while Luciano focused on the exports and increasing the wool mill's prestige overseas, in order to get more and more customers making this area one of Vitale Barberis Canonico's strongpoints. The new generation came with a bold vision and introduced luxurious fashion to the world. We can say that the new generation took command at the company helm, guiding it into the twenty-first century. Alessandro, Francesco and Lucia continue to run the legendary wool mill now.