White House Black Market is one of the very well known American women's clothing retailers whose headquarters is situated in Fort Myers, Florida. This multi channel brand was founded in the year 1985. This company specializes in upscale clothing. White House Black Market owns and operates the various clothing and accessories boutiques in the United States and Canada, where they have many faithful customers and they have the highest sell here. From tops, dresses, skirts, pants, jackets, outerwear, shoes to jewelry, and accessories, people here, love their products. From 2003, White House Black Market has operated as a subsidiary of Chico's. When cofounders Patricia Smith and Richard Sarmiento had this idea and opened the first store called The White House, in the region of Baltimore, Maryland, it was the start of the famous white house black market, the company began in 1985. Being true to its name, The White House only carried women's clothing in shades of white color. The boutique performed extremely well and provided various designs and varieties, catering to an upscale clientele of women. 

In the year 1991, with the help of National Retail Group which is a North-Carolina-based consulting firm, The White House initialized its national expansion. After a decade of selling exclusively white merchandise creating brand names by fabricating the best clothes in the market, the brand launched a new retail format named "Black Market" in 1995. Few new experiments were done and  Sarmiento the founders housed both White House and Black Market under the same roof and name. His endeavors were successful, and in 1997, the company then started converting existing stores to this White House Black Market combination concept.

White House Black Market's collections include many attires for both male and female, from dresses, jackets, pants, shoes, swim, tees to daily accessories and "everyday essentials' '. The iconic collections of the company include 

Iconic Black & White - "Classic black and white clothing".

Work wear - the professional attire for corporate. It's a workKit collection, in a "seasonless" black fabric which includes pants, jackets, shirts and simple accessories for work.

Wedding & Event Boutique - the luxurious and stylish attires for functions. This collection was launched on January 26, 2015. The collection's key piece is White House Black Market's "Genius dress"; this design is known as the design that can be worn multiple ways. The Wedding & Event Boutique features parties as well as cocktail dresses. Not only this, but also it can be worn as bridesmaid dresses, shoes, jewelry and more.

White House Black Market's marketing program comprises the company's loyalty program, direct marketing efforts (direct mail, email), national print and broadcast advertising, internet and direct phone sales, social media marketing, and public relations and community outreach programs. This is a widely spread and well known business with too many trusted customers all around the world. White House Black Market currently operates more than 440 boutiques that too, over 60 outlets across many countries including United States, Canada, Puerto Rico and the U.S Virgin Islands. This company has made a great effort and given great contribution to the fashion industry.