One of the fastest growing companies in the world named Clique is a global media, marketing, and consumer brands company which combines the power and efficiency of data science with its editorial team comprising of the experts who creates content and products that millennial women and Gen Z girls crave. Clique is the parent company of very well known and leading digital content sites Who What Wear, and THE/THIRTY, and was founded by Katherine Power and Hillary Kerr in the year 2006. With the launch of the flagship site of Who What Wear, the journey to success begins. Clique's two key marketing offerings, Clique Studios which was an in-house creative agency and INF Network who was representing 55+ top bloggers and influencers. These companies were working to deliver integrated and native advertising programs, these programs were really helpful to get popularity amongst the people, and these programs not only inspired consumers to discover and shop but also were responsible for the profit. Clique's two consumer products collections, first was the street style line Who What Wear and another one was athletic wear line Joy Lab, these were sold exclusively at Target. Who What Wear is situated in Los Angeles, California. It is a very well known fashion brand that produces trend reports, celebrity style guides along with wardrobe how-tos an works in getting the top fashion news. The company also works in getting people's interest in skincare. One of the line of who what wear sells fashion apparel and accessories in cooperation with Target Corporation, along with the Versed line of skincare products as well as publishes fashion books under the Who What Wear brand which were specialized in describing the latest fashion trends. Though it was founded in 2006, and now the company is owned by Los Angeles fashion company Clique Brands. 

Coming to its history, so, Who What Wear was launched in 2006 by former Elle Magazine West Coast editor Katherine Power and Elle contributor Hillary Kerr. The start was small. It began as a simple daily fashion eNewsletter and blog which was working with posts about the latest fashion news, latest fashions trends and celebrities. During the period of August 2009, the company published its first fashion book named Who What Wear: Celebrity and Runway Style For Real Life. True to its name, it was given the relevant information about the latest fashion trends going on in the fashion industry and that's why people love it. During March 2011, they published their second book named what to Wear, Where. In the year 2012, the two founders launched Clique Media Group now known as Clique Brands. It was a media and marketing company, and Who What Wear became the group's first media brand. Later, in during the period of February 2016, Who What Wear had a partnership with the department store retailer Target Corporation in order to launch a line considering clothing and accessories which was an exclusive step by the directors of Who what wear. Then, in 2017, the company held its first live fashion show, as part of New York Fashion Week, for major impact on the society, the event was streamed on YouTube Live. In May 2019, as the first spinoff, who what wear launched Versed, a 19 piece skin care line sold at Target. The products were specially designed to be free of toxins and with minimalist packaging the company also made them available online on the company's own website so that people could order it all around the world. The journey of who wears what has been amazing and more is yet to come.