ZOÏ Agency is known as 'life' in Greek. It was founded by Maria Varvarikos in the year 2000 and has left an indelible mark and its awesome impression on the fashion, lifestyle, people, beauty and travel brands that have since partnered with the agency. ZOÏ Agency has its offices in New York, Montreal as well as in Toronto, these boutique bureaus offer each client full public relations services across the regions of United States, Canada, and in many major cities across the world. This organization comes with a mission to foster client relations that nurture new and creative ideas, latest innovation, and the growth of each individual associated with it and the vision to help bring brands to life in creative ways. ZOÏ Agency maintains a highly-curated roster of brands which works with very well known designers and tastemakers as well as the trendsetters that inspire and motivate the team to push boundaries and create something new and achieve further excellence. 

This organization is a combination of young, seasoned professionals who are passionate about their work, mainly for fashion.  ZOÏ Agency's team assumes the role of brand ambassador rather than PR representative, which forms an unofficial extension of the brand's office with one that truly understands and is able to communicate the unique identities of its clients. The agency's selective number of clients allows each account manager to invest more time, mind, energy and resources into our client relationships in order to provide the best.

These are the efforts of the provider which build the strong relationship with their customer and help to grow more. It's this personalized approach of the company itself which allowed ZOÏ Agency to form long-term relationships with its clients and its strong network of media contacts leading in generating measurable results for every client while implementing tactics, ideas, event concepts and the strategies that disrupt traditional PR and instead of working traditionally, it tends to leave a unique impact of their own.

The founder of the organization Maria Varvarikos has more than 20 years in handling public relations and marketing experience. Prior to founding ZOÏ Agency in 2000, Maria has worked as the Director of Promotions for Ocean Drive Magazine. This experience inspired her to establish her own enterprise in order to fully engage her passion for brands and fashion, so,  Maria launched ZOÏ Agency to great success and handling it with bunch of creative people. With offices in various region where fashion is life of people like New York, Toronto and Montreal, Maria and her creative team have been an integral part of the successful launches and branding initiatives behind top fashion, brands, beauty, travel as well as the lifestyle brands such as, WANT Les Essentials, Maison Kitsuné, H&M, Tiffany & Co., KORRES, and many more.

Motivated by the brand story, overall success and awards rewards above all else, Maria takes pride in her unorthodox approach to public relations: Extracting the essence of the brand, understanding the perspective of the industry, highlighting their story, and communicating their uniqueness in innovative ways. Maria strongly believes herself that public relations efforts can only be as successful as the strategy and personal relationships they're built on.