Amita Gupta's Sustainable Label works towards the revival of the traditional weavers, who quit their art of handloom and started working as daily wages labors, Rickshaw Pullers etc. Her designs are characterized by loose fitted fusion wear. Amita Gupta is a Fashion Brand having three Labels- Amita Gupta Couture, Amita Gupta Pret, Amita Gupta Sustainable.

STARTED IN: 2017

USP: fusion wear

ONLINE PRESENCE:  Pernia's, Aza, Ogaan

OFFLINE PRESENCE:  Ground Floor, Kehar Place, Lane, No 2, Westend Marg, Saiyad ul Ajaib, Sainik Farm, New Delhi, Delhi 110030.

Types of clothing offered:
Dress
Top
Jacket
Kurtis
Pants
Kaftaans

COST:  Rs 4000- Rs 26,000

WORKING STYLE: Amita Gupta's style is highly contemporary with a lot going on. Flowey and comfortable silhouettes be it Khaki, Denims or Handwoven silk, Amita has her hands on every piece of garment. Her color palette seems to be catering to the bolder hues of blue and the lightest ones like white. Stripes seem to be her favorite pattern to experiment with all the time, one also sees her playing with motifs over her pieces.