The brand holds a crisp balance between neatness & extravagance. There is a subtle mystique in the usage of fabrics and the mood is dreamy with quality, and gossamer weaves. The inspiration behind this label is minimalism with zero wastage. Archana Rao brings forth the beauty of slow fashion using modern techniques of  recycling and upcycling.The brand doesn't use or endorse animal based products in their collections and the packaging is done using  purely eco-friendly and up-cycled fabrics.

STARTED IN : 2011

USP/SPECIALISATION: Archana Rao specialises in both traditional and western outfits. You may also spot some quirky indo-western outfits.

ONLINE PRESENCE:  , Pernia's Pop Up Shop, Aza, TheSecretLabel.

OFFLINE PRESENCE: 1721, Rd, Number 12, Sri Ram Nagar Colony, Banjara Hills, Hyderabad, Telangana 500034

CLOTHING TYPES OFFERED: You find a wide range of traditional and western wear by archanaraolabel:
Anarkalis
Belts
Blazer
Capes
Dresses
Gowns
Palazzos
Jumpsuits
Crop-tops
Sareer
Lehengas

COST OF OUTFITS: The average cost ranges from Rs 4000- Rs 1,60,000

Working Style: Mélange of soft hues starting with nudes, blush pinks, pearly whites that transitioned into strong shades like military green and ochré. Archana's ability to evoke nostalgia through her clothes, her clever juxtaposition of ethereal fabrics with strong silhouettes, and deliverance of authentic trends season after season. Archana Rao label reflects the capacity to experiment excellently in her creations that use 3 dimensional embroideries and ombre creations. She loves to dabble with vicarious shapes, colours,variety of folds, calm patterns and smooth silhouettes with neat surfaces. Embroidery,tassels, thread work,ruffles and frills and so much more of excitement can be sensed in this designer's work!