The Label was founded by its owner Mr. Armaan Randhawa who believes that fashion is all about new ideas and good balance sense. The brand essentially emphasises on absolute transfusion of exquisite embroideries and fresh silhouettes. Experimental expression is core to their design philosophy. They believe in it and all their ranges reflect this philosophy. They are inspired by the intricacy and artistry of the tapestry and use exquisite embroidery and meticulous tailoring in raw, earthy fabrics to create diverse pieces of modern sophisticated urban indian women.  

ONLINE PRESENCE:  aza, Pernias popup shop

OFFLINE PRESENCE:  -

CLOTHING TYPES OFFERED: 
Clean-lined dresses
Bomber Jackets
Skirts
Lehengas
Suits
Anarkalis

COST: Rs 10000 - Rs 40000

WORKING STYLE: The brand uses a simple colour palette like blacks and whites that help set the mood as textures, prints and embellishments took centre stage on pieces like skirts, trousers, tops, blazers, shorts and dresses. They also keep a constant theme within their collections, for example - Their fantasy-meets-fashion collection titled 'Buddalicious' had the Buddha print which worked to set a spiritual and philosophical undertone to the collection. They also used gold accents to add a touch of glam to their range.