The easy to wear eponymous brand is popular among the millennial and new-age brides for its glam take on traditions and contemporary silhouettes. The brand is known for its friendly occasion wear, from mirror work to bandhani printed lehengas and sexy blouse that fit like a glove it became the most regular brand among the Bollywood circle and most celebrated among the young artists. The Arpita Mehta is for sophisticated, modern, and minimalist woman. The collection is a reflection of traditional designs with a modern twist largely focusing on fusion ensemble largely focusing on intricate embroideries consisting of vivacious colors.

STARTED IN: 2007

USP/SPECIALISATION: The label that exhibits fusion and glamorous specializes in an exquisite range of clothing like Anarkalis, sharara sets, lehengas, capes, sarees, tunics. 

ONLINE PRESENCE: Arpita Mehta, Aza, Pernia, Ogaan

OFFLINE PRESENCE: flagship store ( Mumbai), Aza, Pernia, Ogaan
(SHIPPING WORLDWIDE)

CLOTHING TYPES OFFERED: They have a wide range of custom made and ready to purchase outfits for your wedding or occasions.
Lehengas
Anarkali
Sherara sets
tunics
Kurta sets
Jackets
Sarees
Skirt Sets

COST OF OUTFITS: 40,000- 5,00,000

WORKING STYLE:  Arpita Mehta's label is designed using intricate embroidery, mirror work, and bandhani which has a modern vibe. The ultra-feminine wardrobe is designed using floral motifs and her label gives a peek into all favorite things in her closet.