Inspired by innovative folds,pleats and origami, the opulent and chic label Astha Narang was launched in 2012 by the now renowned fashion designer herself. The flagship store is situated in Hauz Khas, New Delhi. The brand is best known to incorporate traditional handwork and techniques with a pinch of modernity with fabric texture and silhouettes that lead to creation of contemporary ensembles while keeping the culture intact. With evolution of fashion and trends the brand has evolved with employment of traditional ‘silma' and ‘sitaara' handwork thus giving the brand a modern glaze using contemporary silhouettes yet remaining in touch with tradition. Carefully intricate drapes and folds are fundamental to their structure. Astha Narang, the brand works with an elaborate palette adding beautifully to their intricately prepared handicraft techniques. This luxury label targets those with an experimental temperament while presenting fabrics with a new take thus making an outfit unique with no additional decoratives. Visit them now to check out their scrumptious collection!

STARTED IN: 2012

USP/SPECIALISATION: The brand's known for contemporary and chic silhouettes with uniquely hand pleated, folded and draped fabrics along with a touch of Indian craftsmanship.

ONLINE PRESENCE: Astha Narang, Aashni and Co, Aza, Carma, Ogaan, The Grand Trunk, Jiva Couture

OFFLINE PRESENCE: Shahpur Jat(Flagship), Aashni and Co, Aza, Carma, Ogaan, The Grand Trunk, Elan Fashion Store, Elahe Store, Este Couture, Bibi London, Dubai, The Dilli Shop

CLOTHING TYPES OFFERED:  They have a wide range of custom made and ready to purchase outfits for your wedding or any ceremony.
Indo-western
Bridal lehengas
Light lehengas
Anarkalis Suits
Sharara Sets
Palazzos
Kurtis
Churidars
Jumpsuits
Ready to purchase outfits
Sample pieces to place order

COST OF OUTFITS: INR 32,000-1,40,000

WORKING STYLE: Known for contemporary cuts and silhouettes where unique pleats and drapes are key, Astha Narang is a globally acknowledged Pearl alumni and fashion designer based out of New Delhi. The brand's main focus is to bring together the art of creatively manipulating fabrics with folds and drapes while utilising stones and buttons to add Indian culture touch to the outfits. Sheer design knits coupled with elaborate yet flattering work using a range of colours including pastel tones are key to the label. The drapes and pleats themselves form elaborate surface textures. The brand's forte is to keep alive the essence of traditional Indian handicraft combined with chic styles for a modern yet classic look.