The aim of the brand is to create and present a real, undoctored image of  beauty and aesthetics unlike what is shown today by the media. The inspiration behind the creations of Ayush Kejriwal is to foster minimalism and offer timeless statement pieces that are a true reflection of being bold and knowing what the woman of today wants. Ayush has always moved backward in time to create something for the future. His creations blossom from his childhood days which he spent observing the sarees worn by his mother and aunts and the vintage fabrics lined in old trunks. Ayush Kejriwal ensures that his work appeals to the real people, the ones who have an eye for authentic creations. 

STARTED IN: -

USP/SPECIALIZATION:- Sarees and Bridal lehengas

ONLINE PRESENCE: 

OFFLINE PRESENCE: None

CLOTHING TYPE OFFERED: Traditional Sarees and Bridal lehengas.

COST OF ITEMS:. 14,500/- to 

WORKING STYLE: Ayush imagines real women draped in jewel toned saris with contrasting blouses coupled with traditional silver jewellery. Hair decorated by florals and traditional elements like nose pins, maang teekas and maatha pattis and it is around this imagination, where the magic of Ayush Kejriwal label happens. His designs show his adamency over bringing back the concept traditionally draped saris and the innate- indian-ness associated with it. His pieces boast striking colors, exquisite textiles and rich weaving like Kamdani, Kalamkari, Kanjivarams and Benarasis that too at affordable prices. He prefers dark skinned models, with unconventional face cuts and real body shapes.