The Founder Bhaavya Bhatnagar launched her label in November 2012. The label offers luxury pret as well as bespoke ensembles and is known for creating structured separates with an underlying softness and an understated elegance to them. The collections are influenced by history and the designer uses elements of armor like in her metallic silk jackets with exaggerated cuffs, jackets with handcrafted brass filigree shoulder yokes, and black blazers with gold beaded collars. In bHavya Bhatnagar's designs  the coexistence of art, history, culture and human psyche comes to life. High quality ensembles in monotones that can be worked all year round are what come to mind when we think of this label.

STARTED IN: 2012

ONLINE PRESENCE: pernia's pop up shop, aza 

OFFLINE PRESENCE:  139, Ground Floor, Shahpur Jat, Siri Fort, New Delhi, Delhi 110049

CLOTHING TYPES OFFERED: 
draped jumpsuits, beaded gowns, layered dresses, cape blouses, maxis, pencil skirts, embellished jackets and lehengas 

COST:  Rs 6000- Rs 160000

WORKING STYLE: The collections are influenced by history and the designer uses elements of armor like in her metallic silk jackets with exaggerated cuffs, jackets with handcrafted brass filigree shoulder yokes, and black blazers with gold beaded collars.