Jayati Goenka the label harbours the essence of Indian crafts in an unconventional novel look. The label  believes in offering a cadence of comfort with a raw sense of style providing uniqueness in this mechanical world. This is majorly achieved through the means of the beautiful craft of hand- printing and dyeing of Rajasthan. Beautiful inside-out  the traditional aesthetics are brought to you through detailing, choosing each colour play,  pocket, cut, and  stitch with finesse and significance  in mind. Jayati Goenka provides exaggerated comfort with a world class sense of style.

USP: Handcrafted Women's wear.

ONLINE PRESENCE: Jayati Goenka official website. Ogaan, Pernia's Pop Up, Secret Label, Nykaa fashion.

OFFLINE PRESENCE: C-461, near, Jawahar Circle, Siddharth Nagar, Chainpura, Jaipur, Rajasthan 302017

CLOTHING TYPE OFFERED: 
DRESSES
JACKETS
KURTAS
PANTS
TOPS

COST: Rs 6000- Rs 26000

WORKING STYLE:  The silhouettes are relaxed and flowey. Neatly handcrafted using traditional techniques of printing and dying, giving each piece a century old look with a pinch of spunk to it using offbeat designs. Inspired from traditional Rajasthani techniques the relaxed cuts of each garment are decorated with handprints over a wide palette of colors.