While most of the designers are following a revivalist trend by focusing on reviving lost and extinct rich Indian crafts, Kshitij Jalori moved away from the herd with his own label in 2016 by following a preservationist mentality. His contemporary aesthetics coupled with his passion for fashion, art and design is what defines his couture. He has reinvented the way Indian weaves and textiles are envisioned through his silhouettes and cuts. His sense of style is extremely minimal and sophisticated while he plays majorly around prints and textiles. He primarily works on giving an unconventional take to indigenous craftsmanship through his revamped use of Benares looms and art motifs. He represents the women of today who look for a refreshed take to Indian ethnics and wish to escape heavy embellishments. He focuses on producing sustainably and looks to preserve art through a policy which enables consumers to return a piece after 8-10 years if they wish to discard by buying back at a certain percentage. The label follows a very subdued colour palette with aesthetically pleasing contrasts and prints. Visit them now for a contemporary take to Indian weaves and textiles!

STARTED IN: 2016

USP/SPECIALISATION: A revamped vision to Indian ethnic wear coupled with a modern take to Indian weaves and textiles.

ONLINE PRESENCE: Pernia's Pop Up Shop, Aashni and Co, Aza Fashion, Ensemble India

OFFLINE PRESENCE: Lado Sarai(New Delhi), Pernia's Pop Up Shop, Aashni and Co, Aza Fashion, Ensemble India

CLOTHING TYPES OFFERED:  They have a wide range of custom made and ready to purchase outfits for your wedding or any ceremony.
Indo-western
Kurtas
Pants
Embroidered Sarees
Draped Sarees
Jackets
Blazers
Silk Sarees
Dupattas
Banarasi Sarees
Ready to purchase outfits
Sample pieces to place order

COST OF OUTFITS: INR 14,000-1,50,000

WORKING STYLE: The eponymous fashion label is a blend of refreshed and modern aesthetics with rich Indian weaves and textiles. They work with different types of weaves and use a lot of minimal and chic prints. Their cuts and silhouettes are contemporary, even their colour palette comprises of some eye-pleasing subdued tones.