Nili Lotan is an Israeli born brand and is now established in New York City. The brand was founded by Nili Lotan, an Israeli woman, who intended to make fashion more wearable and timeless. Ms. Lotan earned her graduation from the prestigious college, Shenkar College of Engineering and Design in Tel Aviv, Israel. She moved to NYC in 1980 to start her career as a fashion designer, and has contributed to several fashion giants such as Ralph Lauren and Nautica. She confesses that she drew lot of inspiration from Ralph Lauren, to start up her own line, as Ralph Lauren had a clear voice and message for the public; Ms. Lotan aspired to become as successful and clear as Ralph Lauren. After working under a few companies as a designer for more than twenty years, Ms. Lotan launched her namesake label in 2003, and designed several timeless pieces for women. The founder of brand admittedly loves NYC, and hence chose to manufacture her pieces there. She draws inspiration from European culture and fuses them with modernity and globalism of New York City. 

Ms. Lotan describes her own style as "laid-back yet sophisticated", and this is essentially the focus of her brand too. She designs clothes for herself, a woman who is an all-rounder, and hence have different requirements as per the situations. She believes in managing a capsule wardrobe with a few essential pieces such as a white shirt, a slip on dress, a denim or maybe military pants. Her fashion, and her brand's style, is mostly a mix of a few essentials, which are styled in different manner at different occasions. Even though the age of the head designer of the company is 59 year old, yet several young models, including a few notable ones such as Gigi Hadid, Karlie Kloss, Kendall Jenner and  Jenifer Lawrence are dedicated followers of the brand. Due to the wearability and the effortless sophistication and class in the garments have attracted the female customers(from almost all age groups) towards the brand. Nili's designs are also frequently featured in top fashion and lifestyle magazines such as Vogue, Harper's Bazaar and WSJ. 

Nili Lotan's designs are an extension of her own sense of style, and she expresses her point of view through her brand. She launched her brand with a capsule collection of six pieces, including two jackets and four cotton pants. Astonishingly, some of her first collection's pieces are still among the best selling range of the brand. The cotton pants she designed have proved to be an alternative for denim jeans, for a casual day. The brand which started with a six piece collection have now turned to a multimillion business, with three stores in NYC and a well established website. Currently, the founder cum CEO of the brand is also using her privileges to help the healthcare workers by manufacturing masks and caps for them. She is also trying to raise money through some programs, to donate it for the benefits of the frontline workers. The ethics of Nili Lotan, as a company and person, are commendable and inspires people around them.