A local of Jaipur, Punit Balana built his label in 2015 and soon his name was recognised in the fashion business. As a label, Punit Balana brings inspiration from India's rich culture, the philosophies of culture and the views from Indian history. His purpose is to leave behind a legacy through his work, to decrease carbon footprint on the earth. Over time, he has built a relationship towards conscious choices. As a brand, he aims for sustainability, not just in his products but also in his practices. Fashion plays a very important role in everyone's lives in general, and at Punit Balana, he wants to guarantee that this major role is not just governed by superficial decisions, but rather by considered and conscious ones.

STARTED IN: 2015

USP: Traditional and western wear for women.

ONLINE PRESENCE:  Punit Balana official website, Ogaan, Carma, Aza, Pernia's Pop Up Shop, aashniandco

OFFLINE PRESENCE: Punit Balana 2, Civil Lines Rd, Shivaji Nagar, Civil Lines, Jaipur, Rajasthan 302006

CLOTHING STYLE OFFERED:  
WOMEN:
KURTA SETS
LEHENGAS
DRESSES
SAREES
TUNICS & KURTIS
JUMPSUITS
GOWNS
SKIRT SETS
PANT SETS

COST:  Rs 9,000- Rs 1,30,000

WORKING STYLE: Punit works outside of his hometown and references traditional embroideries and textiles from Jaipur. He works with these on stylish and modernised cuts and silhouettes. His knowledge to interpret beautiful prints by giving the traditional Rajasthani block printing a 21st-century facelift has gained him the fame of being amazingly skilled. He works only with organic and homegrown textiles and also promotes traditional techniques like mirror work embroidery.