The brand was founded by Rahul Mishra who won the International Woolmark Prize in 2014 at Milan Fashion Week, the first Indian designer to win the award. Brand ships worldwide. The founder of the company believes that the main objective of the brand is to enhance the elegance and provide people with employment. The use of various colors can be seen in Indian clothing. Paris's week collection is now being sold throughout the world making a significant impact. The brand is known for its contribution to Indian handlooms and craftwork. 

Started in: 2006 

USP/Specialisation: Handwoven fabrics, Indian techniques are used 

Online Presence: rahulmishra.in, Ogaan, aza, Pernia's pop-up shop 

Offline Presence: Ogaan, aza, Pernia’s pop-up shop 
New Delhi (flagship)
Qutub Boulevard, 6/4, Kalka Das Marg, Mehrauli, New Delhi - 110030

Mumbai (flagship) 
28/30 Sai Baba Marg, Off. Dr. VB Gandhi Marg, Kala Ghoda, Fort, Mumbai, Maharashtra - 400001

Cloth Type Offered:
Lehengas 
Dresses
Gowns 
Tunics and Kurtis
Dupattas
Saree blouses 
Capes  
Jackets 
Skirts
Palazzo pants 
Maxi dress 
Bandi set
Sherwani
Kurta set 

Cost: INR 39,500 - INR 4,70,000 

Working Style: The brand outsources the work to artisans in their native villages. Designs are made from different patterns. Modern ethnic wear has embraced the collection.