Delhi based label Ridhima Bhasin curates luxury couture with utmost care, enchanted by traditions and crafted with contemporary twist. The brand creates fusion of conventional and modernity. Ridhima Bhasin's collection combines rich authentic and varied fabrics overlapped in an amalgam of colors that results in atypical silhouettes and romantic cuts. In her latest collection titled ‘Dear Nur' the designer reinvented the versatile denim and gave it a new image fusing the fabric with Indian Wear. Every design has an interesting mix of fabrics and hues to create Indian wear staples. Ridhima Bhasin's collection draws inspiration from the modern woman who is elegant yet vivacious, taking this as the core for her design aesthetics she curates her collection with flowy fabrics, sequined embellishments that effortlessly merge the urbanity with tradition. The brand has been loved phenomenally by bollywood celebrities. Rakul Preet, Karishma Kapoor, Amrita Arora, Tapsee Pannu, and many others have spotted wearing her designs.

STARTED IN: 2014

USP/SPECIALISATION:  Ridhima Bhasin's signature style includes flowy georgettes, laces and raw silk which are feminine and fun. Her designs aesthetics are subtle yet vibrant. From pastel hues to ombre coloured lehengas and sarees there is a lot of detailing in every garment the brand curates. The feminine cuts, unique shades and silhouettes is what distinguishes her designs from the rest.  

ONLINE PRESENCE: Aashni and Co., Carma, AZA Fashions, Ogaan, Pernia Pop Up Shop

OFFLINE PRESENCE: 
Flagship Store-  Defence colony, New Delhi
Studio- Noida, Uttar Pradesh

CLOTHING TYPES OFFERED:  
Womens wear
Lehengas
Sarees
Dresses
Kurta- sets
Tunics and Kurtis
Gowns
Jumpsuits 
Pant sets

COST OF OUTFITS: Womens wear INR 19,500 - INR 1.5 Lac (Approximately)

WORKING STYLE: The label uses traditional embroideries like Gota, Zardosi, Patchwork and embellishments in its collection creating modern silhouettes. A fundamental part of her design aesthetics is that she uses subtle hues, traditional fabrics to create conventional yet contemporary pieces. The key lies in creating minimalist designs with a greater impact.