Rina Dhaka's work is not just appraised by the domestic audience but is also adored by international celebrities including Naomi Campbell, Tom Kinson, Uma Thurman, Tara Palmer. Her collections are best known for stand out elements, and exclusive designs. Western wear is the area of dominance, however, she also designs ethnic and conventional silhouettes. Her designs strike a balance between remaining traditionally rich while embracing modern attitude. Her style is free- spritted and creative that blends traditional textiles and crafts forms with dynamic modern and contemporary styles. Almost all the designers curate the garments and showcase their collection on the runway which is dominated by slender women, however to break this stereotype Rina Dhaka, in 2019 collaborated with all the plus size stores to exhibit its new line- ALL PRIMERO. The line included formal wear, smart casuals and ready to wear separates. 

STARTED IN: Late 80's 

USP/SPECIALISATION:  Rina Dhaka loves experimenting with modern and trendy silhouettes that are interesting and creative. Rina Dhaka's collection exhibits glamorous styles, dramatic elements, traditional crafts and fabrics, stylish cuts that creates a blend between conventional silhouettes with contemporary designs.

ONLINE PRESENCE: AZA Fashions,Pernia Pop Up Shop, Amazon fashion

OFFLINE PRESENCE: 
Flagship Store-  DLF Emporio, New Delhi
Anthropology, USA
Indomix USA
Lodenfrey Munich
Fine Rhine Hong Kong
Sanskrit Hong Kong

CLOTHING TYPES OFFERED:  
Womens wear
Sarees
Suits
Sharara
Lehenga
Kurta- set

COST OF OUTFITS: Womens wear INR 6,500 - INR 60,000 (Approximately)

WORKING STYLE: For Rina Dhaka there has never been a yardstick to follow, it is always about experimenting and curating masterpieces. She is identified as “Indian Fusion Designers” as she merges Indian traditional crafts in modern ensembles. Rina Dhaka is credited for the invention of lycra churidar that became mainstream in the 90's. The label also ventured into the startup space along with Sabena Puri and Sanchit Bawjega and founded Stage 3- a Fashion rental and Styling platform that aims at bringing the best of fashion at affordable prices.