The label Sahil Kochchar represents romance, opulence and elegance. A niche luxury brand wherein the outfits are an extraordinary mix of unconventional embroideries and textures. Utilizing India's rich legacy of craftsmanship, weaving methods and styles, Sahil Kochchar makes his outfits that are contemporary and fresh, keeping the old world charm intact. His innovative approach is visible in the intricate looks that highlight pragmatism but not exactly earthbound. With Sahil Kochchar's label, modern trends intermingle with the traditional Indian aesthetics. It is an endeavour for the label to bring light to the unsung Indian methods and styles that are considered a real treasure by the brand. Further, the label tries to rejuvenate India's traditional arts and crafts and intertwine them with modern interpretations to establish a long-lasting legacy. 

STARTED IN: Sahil Kochchar started his own label in 2013 after his successful tenure with Rohit Bal. 

USP/SPECIALISATION: Bridal wear - Lehengas

ONLINE PRESENCE: Sahil Kochchar, Aza, Pernia's Pop Up Shop, Ogaan, Aashni & Co

OFFLINE PRESENCE: Flagship store in New Delhi and retail presence through various stores across India, Kuwait and Saudi Arabia. The stockists are as follows:

Delhi - Ogaan, Pitaraah, Kayra, Ole
Hyderabad - Elahe, Anahita
Mumbai - Aza
Kolkata - Sasya
Bengaluru - Collage

CLOTHING TYPES OFFERED: Wide variety of contemporary and modern outfits. His Pre a-Couture line offers selections for men and women. You can choose as per your sense of style and taste. Some of the styles available are as follows:
Kurtas
Dresses
Lehengas
Sarees
Tunics & Kurtis
Jumpsuits
Gowns
Skirts
Trousers

COST OF OUTFITS: Sahil Kochchar's label has a wide range of outfits available at different costs ranging from INR 6,999 to 2.25 Lacs.

WORKING STYLE: A mixture of Indian heritage with modern innovations, the label's designs are such intricately made that pay ode to the Indian styles and traditional craftsmanship. The designer has a knack for transforming panoramic landscapes made of birds and flowers, lush jungle trees and layers of palm trees into breathtaking creations. The whiskey pastels are his canvas for shimmering silver, delicate applique and champagne beadwork. Motifs of birds, bushes, trees, and florets are made from ivory beads and tonal applique to adorn the dresses. These artworks are inspired by wallpapers, classic landscape paintings or the 18th century.