Sangeeta Boochra launched her namesake label in 1897. She is passionate about the Indian culture and traditions that reflect in her collection as she combines her passion for Rajasthani art and culture with her designing sensibilities. The label brings a breath of fresh air into silver jewelry while maintaining traditional craftsmanship. Every ornament is crafted by hand and employs techniques such as carving, chitai among others. The brand also works towards the upliftment of the rural artisans and karigars to ensure that the craft does not fade away. The collection adds a bohemian feel to the feminine outfits. Sangeeta Boocha as a brand is associated with A-list bollywood celebrities like Deepika Padukone, Alia Bhatt, Priyanka Chopra, Vidya Balan, Kajol among others. The brand was also a jewelry partner for movies like Luka Chupi and Veere Di wedding.   

STARTED IN: 1897 

USP/SPECIALISATION:  Intricate handcrafted silver jewelry is the essence of the brand. Every piece is inspired from the Indian culture and heritage. The brand uses silver as the base for all the designs however, there are varying finishes like gold polish, oxidised versions of silver to give it a rustic edge and the use of precious and semi-precious stones.   

ONLINE PRESENCE: AZA Fashions,Pernia Pop Up Shop, Ogaan, Nykaa Fashion, Jaypore, Aashini and Co., Myntra 

OFFLINE PRESENCE: 
Flagship Store- Jaipur
Domestic Stores- New Delhi, Mumbai, Pune, Ahmedabad, Hyderabad, Bangalore
International Retailers in Italy , USA, UK, Dubai  

ACCESSORIES TYPES OFFERED:  
Earrings
Necklaces
Bangles
Bracelets
Rings

COST OF ACCESSORIES: INR 700 - INR 55,000 (Approximately)

WORKING STYLE: The main reference point for the designer revolves around silver jewelry. Sangeeta Boochra started off with Kundan in silver, matt finished jewelry, jhumkas with elements like leaves and petals strung around, using high quality precious gemstones in silver. Her unique styles and designs gained popularity and the brand is renowned for their exquisite craftsmanship and artistry.