Varnika Arora's collection is designed for the modern and contemporary women. Every design is timeless and unique in its own way crafted with love, warmth, and attention to detail. Statement cuffs, Bold designs, geometric patterns come together to create exclusive pieces for the modern woman who is confident and stylish. The USP of the brand is that it is handcrafted which is intrinsic to the exceptional quality and impeccable luxury finish. Her designs communicate the important things in life, it conveys timelessness along with global appeal. Her designs dainty yet bold, versatile with a distinguishing personality. Her designers are considered prized possession which is sprinkled semiprecious stones like amethysts, citrines, and white mops. The label collaborated with a lot of designers including Shayamlal Bhumika and was also the sole fashion and jewelry fashion sponsor for Pernia Qureshi's private fashion show in 2016. A lot of celebrities adore her collection including Kriti Sanon, Disha Patani, Ananya Pandey to name a few.        

STARTED IN:  2016

USP/SPECIALISATION:  The brand offers luxe pieces for everyday life. Every piece is handcrafted, is versatile, and stands out. Her collection is designed in such a way that it suits all skin types and face structures. Varnika Arora uses semi-precious gemstones in a contemporary style giving it a modern twist.

ONLINE PRESENCE:  Pernia Pop Up Shop, Aza Fashions, Ogaan, Carma, The Secret Scarlet, Varnikaarora.com  

OFFLINE PRESENCE: 
Flagship Store- Mumbai
Other Stores- New Delhi

JEWELRY TYPES OFFERED:  
Necklaces
Hairbands
Hairpins
Earrings
Rings
Pendant
Bracelets
Bangles
Personalized keychains

COST OF JEWELRY: INR 2,000 - INR 13,000 (Approximately)

WORKING STYLE:  Creating geometrical, abstract pattern modern pieces for the contemporary woman is the essence of the brand. The designs are unique, minimalistic, and classy. The brand's ideology is to curate timeless jewelry pieces that are handcrafted with affection and love. The brand also creates personalized keychains for its customers.