Launched in 1989 and based in Goa, Wendell Rodricks designs are known for his distinct resort wear style. The brand was the first one to introduce the concept of resort wear in India in the 1990s. The brand is renowned for its classic white timeless silhouettes that are most popular. Wendell Rodricks's collections include a plethora of patterns, prints, and silhouettes that give his collection a unique charm. Resort wear collection includes dresses, jackets, kimonos, and gowns that are comfortable, free-flowing, and contemporary. The brand uses vibrant hues to give a beachy vibe to its collection creating garments that are a perfect blend of modern and casual styles. The designs are majorly inspired by Goa and has been critically acclaimed not only domestically but also internationally. Wendell Rodricks was the first label that attempted to defying the conventional stereotypes at the runways and introduced a plus-sized line at the Lakme Fashion Week in 2017. The designs have unique structures and drapes and follow the ideology of minimalism in every ensemble it create. Wendell's simplicity and pristine cuts always stand out is devoid of any decoration. The brand has been adored by a lot of celebrities including Deepika Padukone, Kangana Ranaut, Anushka Sharma, Priyanka Chopra, Malaika Arora Khan to name a few.            

STARTED IN: 1989

USP/SPECIALISATION: Resort Wear Collection, using vibrant hues and bold prints and patterns.

ONLINE PRESENCE: Aza Fashions, wendellrodricks.com, Ogaan, Ensemble 

OFFLINE PRESENCE: 
Flagship store: Goa- Wendell Rodricks Space 158
Other Stores: 
Pune- Rudraksh 
Mumbai- Ensemble, Aza, Atsona
Bangalore- Rain Tree
Chennai- Evoluzione  
New Delhi- Ensemble, Ogaan Closet

CLOTHING TYPES OFFERED:  
Womenswear
Jacket
Kurtas
Jumpsuits
Shorts
Swimwear
Dresses
Overtops
Pants
Sarees
Skirts
Tunics
Menswear
Jumpsuits
Bottoms
Shirts
Jackets
Kurtas
Tunic Shirts

COST OF OUTFITS: INR 2,500 - INR 30,000 (Approximately)

WORKING STYLE:  Creates exquisite luxury bespoke garments that offer the look, vibe, and a classic sophistication for a contemporary Indian woman. The designer offers timeless pieces that exhibit romanticism and modern grace. The label uses its trademark style of minimal silhouettes, designs, and styles that are uniquely crafted to the wearer's physique.