About
Ishita Gupta, the designer, the brains & the heart behind this brand, launched Vaidaan Jewellery in February 2016 as a coveted visionary who believes in the union of Indian tradition and ultramodern ways of life
Vaidaan Jewellery is a luxury line of exquisite jewels showcasing the perfect balance between unconventional and handcrafted ethnicity that speaks volumes about the convergence of west with the east. Paving her way through different and unique lines of design and art, she seeks to take Indian embroidery to another level by bringing it to jewels which once was only limited to Fabric.
Her label focuses and believes in celebrating traditional Indian embroidery with a twist of modernity. With an epiphany for creating something larger than life and state of the art, she pursues to tread newer avenues in her line of work. Young, ardent and fearless as it gets, Ishita Gupta extends her personality well to her collections as they reflect just how pristine and in line they are with her brand vision.
Work
Vaidaan cultivates tradition and newness in a way that the two compliment each other to form something that lives on as a timeless piece of art and lauds your taste. With the amount of love and craftwork that goes into even the tiniest of pieces at Vaidaan, we endeavour to extend our warmth and vision to revolutionize the way Women look at jewellery.
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